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Our Environmental Credentials

Manufacture starts in our factory

From manufacture of SafeChoice products to our sources of supply, to our support for recycling and recycling initiatives, our system makes sense – environmentally and commercially.

Our energy efficient products are produced using the award winning BBA and BFRC approved Duraflex Profile System. Duraflex has achieved ISO 14001 Environmental Management System and as a result all window profiles are extruded using 100% lead free.

Commitment to Recycling

To decrease the amount of refuse created throughout the processes of extrusion, manufacturing and distribution, the Masco UK Window Group have developed a pioneering recycling program. We recycle the bulk of the waste we create ourselves, with less than 1% of the by-products we cannot recycle sent elsewhere to be used in production of furniture, pipes and other products. Furthermore, all off-cuts during fabrication are collated and recycled into other building products and materials.

Creating a Better Tomorrow Today

To make sure that our dedication to helping the environment is proven and scrutinised, Safechoice have adopted the ISO 14001 Environmental Management System. Requirements are that we operate under tight parameters and processes to improve both the management of Safechoice and the impact we have on the environment while doing so. The system allows us to pinpoint the elements of our operations that are affecting the environment and adapting them to eliminate further environmental harm.

Eco-Friendly Lamination

The Masco UK Window Group comply with European Legislation ensuring hazardous solvents are removed from all laminating processes involving woodgrain and colour finishes on UPVC profiles. Consequently the Masco have invested over £1/4 million into new machinery to guarantee all Safechoice products are manufactured with a new eco-friendly primer system. 

Calcium Organic Manufacturing

Initiatives set by Vinyl 2010 target the total elimination of Cadmium from UPVC formulations whilst removing lead based stabilisers. Although these targets were set to take place by 2015, the Masco UK Window group have already removed all traces of Cadmium, thus providing a more environmentally friendly Calcium Organic Safechoice product range.

Energy Saving Products

The Masco UK Window Group is passionate about our environment which is why we were one of the first companies to launch energy rated products. Alongside other Masco companies, we are at the cutting edge of research and product innovation, with a commitment to using the latest technology in the continual development of energy efficient Safechoice products in order to provide both warmer homes as well as a reduced carbon footprint.

Energy Saving Recommended

Our UPVC Safechoice windows carry the Energy ‘Recommended Logo’, and have been proven to significantly reduce carbon footprint, heat loss and fuel bills.

Committed to Sustainability

As part of our commitment to sustainability, the Masco UK Window Group has also produced “The Green Book” which provides an overview of our products and services in relation to the environment in order to increase awareness regarding sustainability across the group.

Reduced Carbon Footprint

The Masco UK Window Group supports the Government initiative ACT ON CO2, by providing an extensive range of superior quality and energy-efficient Safechoice products which have been specifically designed to significantly reduce carbon footprint and save energy.

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